Practical tips to gain higher conversion rates

Voxpopme Help Team UK -

This next section is for you if you are setting up the whole survey, and want to understand how to gain the best conversion rates when integrating the Voxpopme capture widget into your survey.

Tell the user as soon as possible that you want them to record a response

Survey respondents who were told about the video aspect on the survey welcome page, or even in the invite email, have a greater likelihood of uploading a usable response than those who are presented the video capture widget without warning.

We also recommend adding text similar to this in your project confirmation email and/or survey welcome page:

You may be asked to provide a video answer (for an additional incentive of $XX if applicable) to one or more of the questions in this survey, if possible please complete it on a device with a webcam or built-in camera. Remember that you do not have to participate immediately – feel free to complete this survey at a better time, or when you're in a better location to record a video.

How will my video be used?

Respondents must be informed with how their video may be used - either internally or publicly. From our research, we have found that there is a low impact on opt-in conversion rates when the respondent is told their video may be used externally, with a drop of only 6%.

Conversion to opt-in:


Please note that these figures represent an initial willingness to record video. It is not the percentage of video completes you will get,  as some respondents who originally indicate willing to record a video do not, or the video doesn’t pass our review process.

Recommended text for research-only purposes:

[Company name/and or market research partner] is interested in hearing what consumers think about [XXX] and would appreciate you sharing your comments in a video response. Leveraging this brand new, exciting way to capture feedback from customers allows us to understand what people think better than ever before.

By sharing a video you agree to grant [Company name/and or market research partner] a worldwide, non-exclusive, perpetual, royalty-free license (with the right to sublicense) to use and process your video for the purpose of internal research and analysis. Any videos you share will remain completely confidential.

[For more details on how we use and protect your data please read our terms and conditions and our data privacy policy]

We will be using our trusted partner, Voxpopme Limited (“Voxpopme”), to capture the video content. As such, there will be a transfer of your personal data between us and Voxpopme. You can view Voxpopme’s Privacy Policy here

By answering YES, you confirm that you have read this message and have given [Company name/and or market research partner] permission to use your video for market research and analysis purposes.

If you agree to share this information, please provide your consent below:

  • Yes, I agree to share my video
  • I do not agree to share my video [pipe to text box]

Recommended text for public/commercial purposes:

[Company name/and or market research partner] is interested in hearing what consumers think about [XXX] and would appreciate you sharing your comments in a video response. Leveraging this brand new, exciting way to capture feedback from customers allows us to understand what people think better than ever before.

By sharing a video you agree to grant [Company name/and or market research partner] a worldwide, non-exclusive, perpetual, royalty-free license (with the right to sublicense) to use and process your video for the purpose of internal research and analysis, and external marketing purposes.

You agree that this license includes the right for [Company name/and or market research partner] to make videos submitted available to other companies, organizations or individuals for the syndication, broadcast, distribution or promotion of [Company name/and or market research partner] products and services.

[Please also read our terms and privacy policy].

We will be using our trusted partner, Voxpopme Limited (“Voxpopme”), to capture the video content. As such, there will be a transfer of your personal data between us and Voxpopme. You can view Voxpopme’s Privacy Policy here

By answering YES, you confirm agreeing that you have read this message and have given [Company name/and or market research partner] permission to use your video for market research and other promotional purposes.

If you agree to share this information, please provide your consent below:

  • Yes, I agree to share my video
  • I do not agree to share my video [pipe to text box]

Voxpopme's Privacy Policy

Below is a link to our video question privacy policy, to be included as stated in the opt-in question text: https://www.voxpopme.com/video-question/privacy-policy

Incentivising the user

Our research finds that the video response is considered by respondents to be a premium response, and so they want to be incentivised accordingly for it. This incentive is recommended. If you are incentivising the user, make sure you give details about the incentive at the beginning of the survey and on the opt-in page.

We have found the best incentive option for survey respondents is a $5 gift card. This was tested against a cash incentive ($1/$3/$5/$10) and two types of gift cards, with a Starbucks gift card proving most popular.

Recommended text:

We will be asking you to record a video response of between 15 and 60 seconds in this survey.

We are interested in your open and honest feedback. For recording an approved video response, you must be clearly seen and heard, you will receive [insert incentive].

Video opt-in

We see higher conversion rates when a respondent has opted in to record a video than on the fly. Here is some recommended text for your survey:

Recommended text:

We [insert company name] are interested in hearing what consumers think about [insert question topic] and would like to ask if you are open to sharing your comments via a video response.

We find that we are able to get richer feedback when participants speak aloud their thoughts, rather than typing them into a text box. The video you record will not be used beyond this study and will be stored anonymously and will not be shared in any public domain [change the usage purposes as required]. We will be using a trusted partner, Voxpopme to capture the video content.

If you agree, please provide your consent below:

  • I agree to share my video
  • I do not agree to share my video 
Device check

It is then important to confirm that the respondents that have opted in are taking the survey on a device with video recording capabilities.

Recommended text:

Are you currently using a device you are able to record a video response from (i.e with a webcam and microphone)?

  • Yes
  • No
Providing tips before the video record page

It’s important that the respondent knows what we’re expecting from them when recording a video response. We have developed just a few tips and an example video image so they know what exactly to do.

Recommended text:

Thank you for agreeing to record a video!

Before we get started, please be sure to review the following tips for recording the very best videos on your webcam or mobile device. If there are additional incentives being offered for recording a video, your submission must be approved by our review team first - so make sure your video isn't rejected.

  • Provide as much detail as you can
  • Make sure you have plenty of light so we can clearly see you
  • Avoid places with lots of background noise so we can clearly hear you
  • Show us - if you can, show us what you mean by holding an item up for us to see
  • Relax and have fun!

This is what your video should look like:

Recording response instructions

We recommend providing respondents with directions on how to record a video response. For some this might be the first time they have used their computer or smartphone to do this.

Recommended text:

We’d like you to record a 15-60 second video response to the following question. The video capture tool can take a moment to load, please use this time to think about how you'd like to respond to the following question:

[Insert question here]

Here are some tips to help you record a great video:

  • Please provide as much detail as you can.
  • Use your webcam or mobile camera to record your video response
  • Make sure you have plenty of light so we can clearly see you
  • Avoid places with lots of background noise so we can clearly hear you
I’m having difficulties!

Voxpopme strives to work on every device, however if the respondent does encounter any trouble or if they have simply changed their mind and do not want to record a video, they should have a way to smoothly carry on with the survey.

We recommend adding a button to continue to the next section, with the following wording:

I’m having technical difficulty or would no longer would like to record a video response.

Topic Relevance

A survey respondent is six times more likely to complete a question response on a topic they are interested in, so make sure you’re screening for the right survey respondents.

Quality Assurance

All videos will go through our Quality Assurance process, and you will only ever pay for usable video content.

If a response is any of the following, it will be declined and will not appear as part of your project:

  • Is less than 15 seconds long
  • The respondent cannot be clearly seen
  • The respondent cannot be clearly heard
  • The respondent does not answer the question being asked
  • The respondent does not cover all aspects of the further info
  • The response contains any inappropriate content

 

Have more questions? Submit a request

0 Comments

Article is closed for comments.